PDF Ebook The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
PDF Ebook The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
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- Binding: Paperback
Most helpful customer reviews
1 of 1 people found the following review helpful.
Must reading for the serious writer
By Doug Erlandson
The principles Robert Bly elucidates have applicability not just to copywriting but to nonfiction writing in general. Whether one is writing ad copy, appeal letters, how-to articles or books, social or political commentary, or philosophical or scientific treatises, one is in the business of selling one's ideas. Bly shows you how to do this how to do this in the most effective way. This book is must reading for anyone who is a writer and who genuinely wants to share his or her ideas with the reader.
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